New Gemini Campaign: Crypto Investors Deserve The Same Protection As Traditional Ones

Major crypto exchange Gemini, founded in 2014 by the Winklevoss twins is now calling for improved regulation of the crypto space in their new ad campaign according to the crypto news reports from the Wall Street Journal.

New York City is flooded with posters, banners and placards on taxis and buses with slogans such as ‘’crypto needs rules’’ suggesting that Gemini is among the few exchanges that already have regulatory compliance for their investors. Other slogans include ‘’crypto without chaos’’ and ‘’ money has a future.’’

The head of marketing at Gemini Chris Roan told the Wall Street Journal:

 “We believe that investors coming into cryptocurrency deserve the exact same protections as investors in more traditional markets, adhering to the same standards, practices, regulations and compliance protocols.”

People have divided opinions about the ads. One cay that by introducing the anti-money laundering and know your customer protocols and security measures is anti-ethical to the core principles of cryptocurrency.

Nick Foley says on his Twitter account:

Rules like mathematics? Sure. Crypto needs that. Rules like “KYC AML licencing taxation Patriot Act bitlicense bullshit?” No. Crypto doesn’t need that.

Others think that exchanges such as Gemini are looking for regulation from certain individuals and cartel leaders that scam and rob the average man for many years.

The director of the Digital Currency Initiative at MIT Media Lab Neha Narula says that regulation is not applied throughout the crypto space consistently:

‘’There is a huge problem with market integrity, with consumer protection, and we definitely need to make sure that regulations are being enforced where they apply.”

Despite the huge efforts to make the crypto space safer, plenty disagree and believe that involving government agencies will lead to centralization.