The major football club from the United States, the Miami Dolphins are officially accepting the Litecoin cryptocurrency for payments made for their sports fans’ experiences. As an announcement showed, the team has partnered with Aliant Payments and the Litecoin Foundation.
Meanwhile, an increasing number of sports teams have started using coins and associated betting platforms, offering their fans an enhanced experience. The updates show that this exposure to a larger audience helps them spread awareness, increase adoption and educate fans on the benefits of blockchain-based payments.
The Litecoin news shows that for Miami Dolphins, the deal with Litecoin (LTC) will make it their official coin and provide it with in-game branding and advertising at the Hard Rock Stadium as well as online.
Fans could also purchase 50/50 raffle tickets with Litecoin – of which half of them would go to the Miami Dolphins Foundation both online and at 14 kiosks as well as raffle stations. As of October, there were 46 reported Litecoin transactions at the then-most recent home game.
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When the partnership initiated this raffle, the proceeds jumped from averages of $72,000/game to $86,000.
The CEO of Aliant Eric Brown hinted at the talks with several additional professional sports teams as he spoke at the October Litecoin Summit. He suggested several baseball, football and basketball teams and how they were ready to start accepting crypto assets. One of them were the heavy-handed hint of the “America’s Team” known as the Dallas Cowboys.
The NBA further has the Sacramento Kings going ahead of the pack. With their adoption of Bitcoin payments back in 2014 and the MLB’s Los Angeles Dodgers hosting a crypto giveaway last fall, we could see that there are many innovators in the space. Still, it appears that US sports teams have been slower to adopt compared to sports organizations overseas.
Aside from Miami Dolphins, the English Premier League is a place where crypto has a potential to shine. This September, the Bitcoin news showed that the BTC logo will appear on the sleeve of Watford FC as part of an educational drive led by the innovative sports betting site Sportsbet.io.
“This collaboration propels Litecoin in front of an audience of millions of people around the world at a time where adoption of cryptocurrencies continues to gain momentum and the ecosystem is able to support real-world use cases in ways previously not possible,” the head of Litecoin Foundation Charlie Lee recently said.
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