A new partnership between the Litecoin Foundation and the kickboxing league Glory is in the digital currency news today – where LTC will become the official altcoin and cryptocurrency for the online merchandise platform by Glory as well as its international events.
According to an official press release from Litecoin published yesterday, Glory will integrate LTC in its online merchandise store – gloryshop.com. The league is known for signing the top kickboxing heavyweights such as Peter Aerts and Remy Bonjasky and is very popular in United States and Europe.
From now on, Glory fans can use Litecoin (LTC) to purchase various exclusive and event-related privileges. From ““athlete meet-and-greets, backstage arena tours […] and premium in-arena seating,” there are many products the fans can buy.
The founder of the Litecoin Foundation, Charlie Lee, expressed his enthusiasm towards the new partnership and its aim to drive crypto adoption by stating the following:
“GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products. […] Tapping into their global audience and educating them about Litecoin through real world use cases can be powerful.”
Founded in 2012, Glory is operated by Glory Sports International which is an organisation that hosts global events in a myriad of combat disciplines. Its media coverage spans in over 200 worldwide territories.
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