Is Google Blacklisting Etherreum-Based Ads On Its Platform?

In the latest digital currency news, we have an Ethereum startup from Serbia that recently discovered that its advertisements on Google were not actually shown in some regions. As the startup discovered, the keyword “Ethereum” has been banned on Google Ads and is not served to users on the platform.

Obviously, the startup attempted to contact Google and resolve this issue – or potentially find the reason for their partial media presence and get further clarification. On January 12, a representative from Google said that Google did not respond to the firm, writing the following:

“We’ve been using Google Ads for the past 6 months to help us get more visibility for our smart contract auditing services and we’ve noticed a strange change in the last few days. It seems that Google completely blacklisted Ethereum as a keyword. Any of the keywords that contain ‘ethereum’ in our campaigns are no longer showing ads as of January 9th.”

As we can see from the above written, Google has not totally blacklisted Ethereum or other crypto advertisements in general. However, it is definitely moving slowly towards cutting down the advertisements based on Ethereum and crypto, mostly because of the numerous scams and fraudulent operations that it saw in the crypto sector last year.

In March, we received the latest update from Google executive Scott Spender when he imposed a blanket ban on cryptocurrency ads. At the time, Spencer said:

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”

The disapproval of advertisement filings by Google is not exclusive to Ethereum or Ethereum based startups. However, it is clear that the conglomerate giants needs to decide how it will filter out all of the scams and ads promoting fraudulent activities from the real startups and crypto-related ads.