Coinbase QR Code Ad For Free BTC Yields Over 20M Hits In A Minute

The Coinbase QR code Ad for free BTC during the Super Bowl yields over 20 million hits in a minute which is a historic and unprecedented number of users according to the exchange so let’s read further in today’s latest coinbase news.

The Coinbase QR Code ad on the Super Bowl drove more than 20 million users to the site in a minute. The ad was produced by Accenture Interactive and it even won the Clio Awards “Super Clio” for best super Bowl Commercial.
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Super Bowl LVI yielded a huge array of commercials but one appeared to stand out above the rest and it came from Coinbase.

The cryptocurrency exchange opted to use its 60-second window and display a QR Code which bounced around a black backdrop like an old DVD player screen saver. Scanning the QR code brought you to Coinbase’s site where the users got $15 in free BTC while existing users could sign up for the $3 million sweepstakes. Coinbase’s advertisement stood out from the typical productions like other companies including the one commercial by FTX starring Larry David. Coinbase’s commercial has actually been too effective as many users reported that they were unable to access Coinbase’s site or app because of the overwhelming demand on the web servers.

The Coinbase chief marketing officer Kate Rouch wrote that more than 20 million people tried to access the exchange in a minute as a result of the ad. That’s more than six times higher than any previous load that Coinbase dealt with and it did overwhelm the site which led to issues that some encountered. Rouch said:

“Our engineering teams load-tested our site to handle millions of simultaneous hits. The volume we experienced was astounding in comparison to our projections.”

Less talk. More Bitcoin.

Satoshi's white paper started it all. This week, we got a few of our NFT partners to read it at #RollingStoneLive.

For an easy way to get started in crypto just sign up for an account and get $15 in BTC.

Terms here 👉 https://t.co/fKHisXZJJc pic.twitter.com/HI0OHjzTvJ

— Coinbase (@coinbase) February 15, 2022

The Ad drove people to the site and has already racked up a huge accolade as well. This morning, the Clio Awards announced that the panel of judges that include crypto and NFT enthusiasts like Gary Vaynerchuk and Mark Cuban picked Coinbase’s ad as the best on the Super bowl. Accenture that created the ad will receive the “super Clio” trophy to mark the win for “creative excellence.” Social media reactions to the Coinbase ad were mixed as some viewers praised the ad’s distinctive approach while others were bored by the simplicity and then frustrated that the site didn’t work when they tried it. Edward Snowden wrote:

“Coinbase spending $16,000,000 on a Super Bowl ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is so very internet.”