The World Wildlife Fund – Australia (WWF-Australia) has officially announced the launch of a supply chain tool that uses blockchain in order to allow businesses and consumers to track food in a new way.
This cryptocurrency news was first echoed in a tweet today (January 17th) in which WWF announced the platform, dubbed OpenSC, as a product of a partnership between WWF and BCG Digital Ventures (BCGDV) which is a global corporate venture, investment and incubation arm of the US-based Boston Consulting Group.
As one post on the WWF site unveils, the system will allow businesses to track products that they produce – but also consumers to view the origins of said products through a “unique blockchain code at the product’s point of origin.”
The platform is designed to distribute QR codes to products made by client corporations signing up to the scheme, which are later linked to a blockchain platform and allow consumers to check the origins and lifecycle of any specific product.
The aim is to empower consumers with the knowledge of exactly what they are buying as they purposely make an ethical choice.
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As the CEO of WWF Australia commented in an accompanying press release:
“Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery.”
Open-SC will reportedly start operating at the World Economic Forum event in Davos, where it will be presented to world leaders. In the future, the plan is to extend beyond food to tackle areas as diverse as palm oil and timber, according to Reuters.
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