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The safety of the infant is among the priorities for new parents. Big companies know this and food giants such as Nestle and Carrefour are now aiming to use blockchain and help appeasing this instinct.

In a new initiative which follows from a previous food tracking effort by the two companies and a project that is based on IBM’s Food Trust platform, Nestle and Carrefour will track baby milk products and provide consumers with data on their origins and movements “from dairy to shell” as they said.

The blockchain latest news today also show that the GUIGOZ Bio 2 and 3 infant milk range is going to be in the focus – traced on the blockchain platform as a means to provide consumers with more information on the milk and its origins and transparency on the product checks. This is what Nestle and Carrefour will track, as Carrefour said in an official announcement on Thursday.

The customers will also be able to scan a QR code on the milk’s package in order to access a range of information. The official statement by the firm went on to describe the perks of blockchain technology:

“Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestle and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products.”

Nestle and Carrefour’s initiative definitely has an element of marketing. However, it is the blockchain technology under the umbrella of IBM which helps the food safety – especially in times of multiple scandals such as the China melamine-adulterated milk scandal and the Polish distribution of diseased meat. All of these issues raised concerns over what we are consuming.

Besides Nestle and Carrefour, there are many other big players in the industry which moved to utilize blockchain technology. For instance, Cargill and Walmart have been providing consumers with proof that their food comes from where it is supposed to (and has not been adulterated along the way).

Back in February this year, the French President Emmanuel Macron called for increased use of data technologies such as blockchain in the EU in order to address the concerns over food traceability.