Michael Jordan Launches HEIR Platform Built On Solana’s Blockchain

NBA Legend Michael Jordan launched HEIR along with his son Jeffrey Jordan, as a fan engagement platform that is built on the Solana blockchain as we can see more today in our latest cryptocurrency news.

Michael Jordan launches a new platform together with his son, dubbed HEIR, which is a web3 fan engagement platform that is built on Solana. HEIR raised $10 million in funding so far and will launch in 2022. Six-time NBA Champion and Chicago Bulls star Michael Jordan is the latest to see the potential in crypto and Web 3 technology by connecting athletes with entertainers. Today, he revealed ore plans to launch a fan engagement app platform built on Solana.

The platform is designed to connect athletes with their supporters and will feature an HEIR token minted on the Solana blockchain which will showcase NFTs assets along with a community building feature that allows fans to join the limited capacity huddle for exclusive access. Parent company HEIR Inc, was co-founded by Michael and his son Jeffrey Jordan and so far raised $10 million in seed funding to launch a consumer brand that will be culturally inspired and rooted in tech and entertainment. Jeffrey Jordan will also lead the company alongside former Nike brand manager Jeron Smith.

Thrive Capital led the $10 million round that featured the participation of Solana Ventures, Alexis Ohanian, Bulls Player Lonzo Ball, and New York Knicks executive vice president William Wesley. HEIR is the latest example of a social token and fan engagement movement that is developing in the crypto space. The platforms like Roll and Rally allow artists and athletes to mint their own crypto tokens that the fans can purchase to support them and earn access to exclusive perks and even benefit if the person in question rises further. Notable college athletes such as Jaylen Clark and Kayvon Thibodeaux launched their own creator tokens on Rally while NBA player Spencer Dinwiddie raised $7.5 million to launch his own token and engagement app called Galaxy.

This is not Jordan’s first move into this crypto space either as he took part in the NBA Top shot maker Dapper Labs’ $305 million funding round and then took part in the $150 million Series C round for Mythical Games. Solana is the blockchain network that surged in value over the year and saw its token increase from a price of $2 to a peak of $260 in November. While competing platform Ethereum Is leading the NFT race, Solana is seen as a faster and cheaper alternative.