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Are you a die-hard NBA & NHL fan who is always following his favorite teams and taking photos at the arenas?

If yes is your answer, you might get paid for doing that right now – obviously – in the form of cryptocurrencies. According to Kodak which is a company that has been synonymous with photography for over a century, there is a new digital technology which helps fans earn benefit from each taken photo.

Even though Kodak is known for its reputation from back in the 1970s and 1980s as one of the first brands to innovate the field of photography, the company is reinventing itself in 2018 – as a cutting-edge blockchain technology company. A proof for that is the new ICO launched for the KodakOne digital rights management system – and the KodakCoin token which was launched at the beginning of 2018. The stock, which was long depressed, has jumped 88% at the news lately.

The idea behind this technology is simple. Every photographer can register their photographs digitally on the blockchain. Here, a form of watermarking with a public ledger will enable micropayments for usage. That way, people will use the system and the KodakOne token for the process to have relevance.

In a partnership with WENN Digital which is a technology company, Kodak have announced that they will work with four NBA arenas and two NHL arenas to create a system where fans can upload pictures and videos taken at games and potentially earn crypto for them.

The NBA initiative includes the following arenas: the AT&T Center (Antonio Spurs), the Bankers Life Fieldhouse (Indiana Pacers), the Golden 1 Center (Sacramento Kings), and the Talking Stick Resort Arena (Phoenix Suns). When it comes to NHL, the venues include the Xcel Energy Center (Minnesota Wild), and the Prudential Center (New Jersey Devils).