Google Cloud ramped up its blockchain efforts as it formed a digital asset team that aims to accelerate customers’ efforts in the crypto space as we are reading further in today’s blockchain news.
Crypto, blockchain, and decentralized technology are fascinating topics that have been heating up for a decade now and everyone today wants to be a part of this industry. According to an announcement by Yolande Piazza, the Google Cloud Vice president of Financail Services noted that the company established a google cloud digital assets team which will assist clients in trading, creating, and storing the value as well as launching new products on the blockchain platforms:
“This new team will enable our customers to accelerate their efforts in this emerging space and help underpin the blockchain ecosystems of tomorrow.”
We're launching a new, dedicated Digital Asset Team to help underpin the #blockchain ecosystems of tomorrow. Whether you're implementing blockchain strategies or blockchain-native, you can rely on our scalable, secure and sustainable infrastructure ↓ https://t.co/YirBzA0sPe
— Google Cloud (@googlecloud) January 27, 2022
The blog post pointed to blockchain and distributed-ledger-based solutions such as Theta, Hedera, and Dapper Labs which are all companies that already implemented Google Cloud, and added that the new team will conduct a variety of activities in both the near and long term. The dedicated node hosting and remove procedure call nodes for developers and node validation and on-chain governance with some partenrs as well as assisting users and developers on the cleanest cloud in the industry are some of the activities that the team will carry out.
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The announcement revealed that as the team expands, it will examine new ways to allow Google Cloud customers to make and receive payments with crypto.
Google Cloud ramped up the blockchain efforts but this is not its first foray into the crypto space. Google recently hired a PayPal veteran to assist with the development of Google Pay as it continues to look towards the future and go after crypto. Google teamed up with Coinbase in June and allows customers of the exchange to pay for the items and services by using Google Pay. Also, Bakkt and Google joined forces to allow customers of the exchange to spend their crypto via Google Pay.
As recently reported, Alphabet Inc, as a subsidiary, Google hired PayPal executive, Senior Vice President Arnold Goldberg to lead its payment division according to the latest reports from Bloomberg. Three months after abandoning the strategy to allow Google Pay users to create checking and savings accounts via its proposed Plex Service, the search and ads giant will get even more deeply into other financial services like crypto debit cards.
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