Is Blockchain Technology The Future Of Media?

Blockchain has always been linked with its use in healthcare, education and similar industries.
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However, as of recently it has also been linked to media as we know it – in the popular online formats.

The discussion stirred a couple of days ago, when a global media agency named Mindshare signed an important partnership with Zilliqa, a Singapore-based Blockchain technology company with the aim of testing Blockchain solutions for fake news, data security as well as potential token systems for validation.

As a company with 7,000 employees and $31 billion in revenue, Mindshare is a true media giant that made a move to embrace Blockchain in its full light. In an interview with Cointelegraph, the CEO of Mindshare said that they need ” software programming to optimise media vehicles to using sophisticated analytics tools to link ad sales to business results through statistical modelling.”
Mindshare has always been on the top for more than two decades. The rising share of digital investments and constant content distribution has made blockchain possible – and the company believes that the industry needs to organize itself in a better way.

The specific applications in which Blockchain will help Mindshare are all related to data – and the lack of trust within the ecosystem as the stakeholders are guarding their own information to various data sets. Basically, Blockchain can help media in two ways: one is providing content with better context and another is understanding the consumer and his journey to the actual sale.

This means that thanks to Blockchain, we will see content that is tailored to our needs and our ‘online behavior’ will be tracked just because of that manner. The future of cryptocurrencies is in line with the development of Blockchain, as the Mindshare CEO said in the interview.