How to Promote An Initial Coin Offering | DC Forecasts

Initial Coin Offerings became extremely popular in 2017. In that year only, there were more than 500 successful ICO projects that managed to raise more than $13 million. Overall, last year approximately $5.5 billion was raised which is a stunning increase since 2016. ICO’s are the perfect tool for replacing the traditional methods of venture capital raising and this is why they are growing in popularity this year as well.

This is why we at DC Forecasts continuously work on providing the best content for our readers as well as allowing businesses to get the word out about their products or services by advertising on our platform. Your business can easily reach to people that are interested in your offer an idea.

We have been an advertising partner to many popular crypto blogs and businesses in the crypto industry. The community grows stronger and bigger each day thus making it ideal for you to promote your services on our website.

However, keep in mind that not every ICO is a success. About 45% of the ICO’s raised the wanted capital and it’s getting even harder since the competition and regulation are growing stronger. It’s very important to know how you want to market your ICO because it will eventually determine whether it succeeds or fails.

This is why we are going to show you a few ways how to successfully promote your ICO.

1. Use Your Website If You Have One

Having a website doesn’t mean that running it is simple. Your website should be as a window shop of your ICO marketing strategy. As you can see at DC Forecasts, you can easily find out any information you need, it’s accessible and straightforward. This is why your website must present as much information as possible about your project and of course, the team behind it. Transparency is key for building trust among your users and readers. Also, making short videos and uploading them to your website is also a nice touch for a faster info update.

Make sure you don’t promise something if you are not able to keep that promise. More importantly, don’t rush into creating a website; there are other options as well.

2. ICO SEO Strategy

Creating an SEO strategy should be at the top of the priority list of your ICO marketing campaign. By doing so, you will have a straight path from the first day and you will have all the ways how it can go on right in front of you. It’s maybe a good idea to hire someone that can help you create a professional on-page and off-page long-term SEO plan since it’s very important how you play our your ICO marketing strategy.

Usually, no SEO strategy shows that your ICO promotion is only focused short-term.

3. Spread The Word With The Help Of A Professional PR Agency

Hiring a PR agency is one of the best ways to spread the word about your ICO to the world. One of the best methods for getting your message across is the Press release. A press release is a very effective method for proving a full exposure for your ICO project. Of course, you can do that by yourself but some opt for the use of a professional PR agency.

For example, at DC Forecasts, we are focused on publishing global news on a daily basis. However, the news and updates published by you are giving our website extra value and are meant to interest our daily guests and visitors.
As you probably know, our values are different than many crypto news websites – which is exactly why we are enticing more and more partners to collaborate with us.
For more information on our Press Release packages, see the details and prices on our website.

Usually, the sites where you need to pay a premium amount to publish your press release have the best news features, the biggest reader base and you have the best chance to promote your ICO instantly.  There are plenty of well-known websites that you can choose from as well.

However, the PR professionals know how to get your message out there despite costing you a bit more.

4. Social Media

Yes, all major social media platforms banned crypto advertising but this really isn’t that big of an issue. Social media platforms such as Facebook and Twitter have millions of users and your posts and tweets can be shared or retweeted in seconds after you have posted. This is one of the fastest ways to share your message.  Also, forums such as Reddit and Quora have plenty of users as well and usually you can find people that are extremely interested in crypto and ICO which is even better since they are grouped and easier to target.

There are even specialized forums where discussions are started so you even might learn a thing or two what the community needs and wants and focus on providing that. Using social media is a great, interactive way to get in touch with potential users and investors.

5. E-mail

E-mailing is a pretty effective way of marketing an ICO especially in 2018. It’s conventional, easy and simple. However, sending spam e-mails can bring you more problems than it does something positive and can possibly damage your company’s reputation. Make sure you don’t spam your recipients and eventually be disabled from sending emails in the future.

There are many providers that support ICOs and also provide you with a marketing plan and an overall ICO marketing strategy. Make sure to build your email list carefully and form a base of consistent recipients.

6. Pay Per Click

Hundreds of crypto websites, blogs and news sites that will allow you to put up an ad banner with many options to choose from. You can find each package deals for banners on the websites info section and make sure your ICO gets promoted quickly. Pay Per Click was a major business player in 2017 and still is today.

7. ICO Bounty Programs

A good idea to add to your ICO marketing strategy is to get an ICO bounty program. This is a very effective method to attract investors. They are based on rewards but you should treat the rewards carefully because low or no rewards can be hurting your marketing campaign.

Based on incentives and rewards, ICO Bounty programs are forming a central part of an ICO marketing strategy. They are an effective method to attract investors and keep stakeholders, with strategies need for pre-ICO and post-ICO.

8. ICOs Listing

Plenty of websites will gladly list your ICO and give it the exposure that it needs. Most of the popular sites tend to charge a premium to list your ico but there are some that do it for free.

9. Conference/Event/Summit

Blockchain events of any kind are happening all around the world daily and they are the perfect way to reach your wanted marketing channel and show off your ICO face to face. However, attending a conference or an event, sponsoring it or even hosting it, can be very expensive especially if people need to travel to that place but in the end, they usually bring your marketing strategy great results.

It would be perfect if the founders of an ICO attend as many events before and after they launch the ICO in order to build trust and share your message. By not attending a single event, your ICO has a lower chance of success and it can be more difficult for you to promote it.

10. Face The Challenges

As you can notice, ICOs are now a multi-billion dollar industry. We saw the launch of many ICOs this year and more are planned for the next one. It’s very hard to give your ICO the attention it needs with all the changes in the market but also because of the ad restrictions and regulations.

Be prepared to face all the challenges and dedicate in order to provide with a great product.
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