BTC Shopping App Lolli Responds To Denied Partnership From Alibaba

The famous Bitcoin BTC shopping app Lolli has officially responded to the denial of partnership between Alibaba and the app following the marketing blitz which was viral in the crypto news on Singles’ Day. As the CEO of the rewards shopping app Alex Adelman noted, the denial of partnership was refuted by Alibaba.

In an email sent to the media outlets, Adelman maintained his opinion that Lolli did have a partnership with the Alibaba Group and added:

“We’ve been partnered with Alibaba Group since May through AliExpress. We have driven AliExpress significant revenue and distributed bitcoin rewards to our users.”

Previously, we reported about the BTC shopping app Lolli introducing an affiliate partnership with Alibaba which enabled its shoppers to earn 5% back in Bitcoin on Singles’ Day. After this, Alibaba denied any such partnership and a representative from the corporation told media that Lolli “never had the right to claim a partnership with Alibaba.com or imply one with Alibaba Group.”

Right now, it is very possible that Alibaba reacted strongly to the suggestion of the partnership after the Singles’ Day marketing campaign got a little too popular. In fact, some outlets equated it with Alibaba accepting Bitcoin. Knowing that the Chinese government is hostile towards Bitcoin, Alibaba may have been keen to avoid such associations.

Anyways, the CEO of the BTC shopping app Lolli Adelman maintains his opinion that this was very unfair to Lolli and made it look bad to the public. “Lolli and the agency representing Alibaba.com mutually agreed to launch this partnership in conjunction with Singles’ Day,” he told Cointelegraph and added:

“Alibaba.com trialed our services for 24 hours and decided to deactivate the partnership without cause — breaking its contract […] The agency representing Alibaba.com approved a contractual agreement on behalf of Alibaba.com that included the promotion of Alibaba.com, the use of its brand, email marketing, and sharing on social media and various channels. There was no malintent on our end to misrepresent Alibaba.”

Adelman went on saying that allowing Alibaba to deny the partnership would be “misleading and defames our brand when we did nothing wrong and abided by everything we contractually agreed upon with them.”

He concluded by noting that although there was “miscommunication on Alibaba’s end and while that’s unfortunate, we look forward to the possibility of working with Alibaba.com again in the future.”