Binance Hired An Executive From Huobi As Its New Director

Binance, which is known as the second largest cryptocurrency exchange by the 24-hour volume, is in the cryptocurrency news today. As we can see from an announcement shared with the media, Binance hired an executive from one of its biggest competitor exchanges, Huobi.

The hiring of Josh Goodbody as the new director of European and Latin American growth and institutional business at Binance shows that a lot of things will be changing. Before joining Binance, Goodbody worked as head of Europe and Americas at Huobi and had quite the similar role.

In November 2019, Goodbody formed the Global Institutional Business department which was a team and line of products that were targeting institutional products under which Huobi launched its Huobi Brokerage platform.

Before Huobi, he worked as a financial lawyer and provided counsel to many major firms such as JPMorgan, Credit Suisse and State Street. As Goodbody’s LinkedIn profile shows, the is also an advisor to the founder at Equilibrium which is a multi-chain network for decentralized finance products and stablecoins that is backed by cryptocurrency.

As Binance hired Goodbody, the co-founder Yi He said that Latin America and Europe are key markets for the exchange and that his expertise will obviously help the exchange expand its business in the region. In his new role, Goodbody will focus on offering products which are tailored to both retail and institutional investors.

We can see that Binance has been making moves in Latin America lately. Aside from their new hiring, the exchange launched a fiat gateway for clients in the region last month. On December 19, we also saw the exchange announcing that a new platform named Latamex will operate under the Binance Fiat Gateway and will allow users to buy crypto directly in association with Settle Network.

The news showing that Binance hired Goodbody as its new director will follow the initial launch of the platform in Argentina and Brazil, where users will be able to purchase Bitcoin, Binance Coin, Ether and Binance USD.

When it comes to Europe, the Binance news show that the exchange added six new trading pairs against the Euro (EUR) on January 3. These pairs follow the addition of euro deposits and withdrawals which was officializedi n November, along with identical services for the Russian ruble, Ukrainian hryvnia and the Kazakhstani tenge.