Sandbox Metaverse Token Increased 8% After HSBC Tie Up

The Sandbox Metaverse token increased 8% after HSBC purchased a plot in the virtual land and Paris Hilton also arrived in the Sandbox so let’s read mroe today in our latest altcoin news.

The Sandbox is becoming the playground for major brands to start exploring the metaverse so now HSBC as the second-biggest bank and American celebrities like Paris Hilton decided to join the fun. HSBC announced this morning that a new partnership with the metaverse platform included the purchase of a virtual plot in the game and the Sandbox metaverse token increased on the news. The bank will put this plot to work and will build more esports and gaming activities for the enthusiasts:

“Through our partnership with The Sandbox we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive, and accessible.”

If you're attending SXSW and are a virtual LAND owner 🏞, you're on fast track for The Sandbox private party on Tuesday 03/15, with a special guest and DJ Paris Hilton

DM for RSVP 🤘 pic.twitter.com/L7pBnaDxEp

— Sebastien 🏞 (@borgetsebastien) March 14, 2022

Animoca Brands which is the parent company of The Sandbox is now involved in all-things crypto and gaming so the gaming platform is also built on the Ethereum blockchain which leverages cryptocurrencies and NFTs. It is much similar to games like Minecraft and Roblox except each object and avatar can be purchased and sold by any player. As for Paris Hilton, the celebrity joined The Sandbox with a special DJ Set at the year’s SXSW festival. The concert took place on Tuesday during a virtual world prepared by the gaming platform.
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Hilton said in a press release:

“I am a huge believer in the metaverse and the way web3 technologies are empowering creators, gamers, and artists. It’s such an important movement and community that I’m proud to be a part of. I can’t wait for people to see what amazing experiences The Sandbox and I bring together to the metaverse.”

Following the recent announcements, the SAND token spiked by 8% according to the data from coinmarketcap with the token now trading at $2.92and it is still down by more than 65% from the ATH set back in November. The promise of the virtual world owned by creators and populated by anyone that has an internet connection hasn’t gone unnoticed by some major corporations. Facebook is the biggest example with Zuckerberg rebranding to META and other brands like Nike, McDonald’s, and Walmart are filing trademarks for use in other virtual worlds. With many of the trademarks including terms like NFT and crypto, one can be sure that no matter who owns a chunk of the metaverse, it will get tokenized fast.