Sandbox Metaverse Gained 2M Users After K-Pop Group Partnership

The Sandbox metaverse gained 2 million users after the latest partnership with K-Pop group BTS as we can see further today in our latest cryptocurrency news.

The past few days have been quite productive for the Sandbox metaverse, NFT, and music industry. Some of the music industry’s top brass is making a headline for the NFT market and the virtual sphere with some of the major music labels like Sony Music, Warner Music Group, Tencent, and Universal Music Group which all went virtual. Since 2021, BTS, the k-pop band made a lot of noise and led the charge. The Sandbox is quite popular in the metaverse and it is investing in the technology and geares up to expand the operations in the metaverse partnering with Cube Entertainment.

The Sandbox metaverse gained 2 million users and it is owned by Animoca Brands in its play-to-earn second season alpha launch. Season 2 launched on Friday so users can now freely explore virtual experiences including a preview of Snoopverse created in partnership with NFT proponent Snoop Dogg. Animoca Brands grew a portfolio of over 150 investmetns in an NFT-related business and invested about $3.7 million in BitsCrunch which is a blockchain analysis firm to secure the ecosystem using blockchains like Algorand, Solana and Polkadot.

The tie-up between Cube and Sandbox aims to promote K-Pop culture material worldwide by operating a virtual area and generating digital assets. After forming an alliance with the K-Pop stars, the two companies announced the formation of “AniCube entertainment back in February. The recent announcement will focus on the detailed partnership for commercial expansion to relation with joint venture centered on the metaverse and NFTs. Sebastien Borger who is the co-founder of Cube said:

“Cube is adopting the open Metaverse’s philosophy by expanding its presence in The Sandbox through its K-culture core.”

Borger described the K-culture landscape as curating local businesses and partners of their principal K-Pop label and providing them with a presence in the Sandbox in their own lands. The K-Pop band  BTC made a huge success in the virtual realm and hosted a virtual concept whcih garnered 756,000 visitors worldwide. According to ELLE the event produced a revenue of $20 million. South Korean entertainment companies made huge efforts to embrace NFTs and the Sandbox metaverse with the legislators facing a huge roadmap.

South Korea aims to invest $187 million in the metaverse development as a part of the “digital new Deal” as per the few reports. In the meantime, in terms of NFT, the Sandbox virtual real estate price was down by 9% in the past week to 2.97 ETH is worth about $8100.