Mainstream Crypto Media Hits France And Switzerland Via TV Ads

Mainstream crypto media attention is spread around in Europe, having the biggest French TV network airing Bitcoin (BTC)-related advertisement and full-page spread on cryptocurrencies published by Handelszeitung the best Swiss newspaper as we are seeing in today’s cryptocurrency news.

As previously reported by DCForecasts, Keplerk in October relaunched a program that gives the opportunity to customers to buy BTC in thousands of French tobacco retailers.  18-second television ad was created by Keplerk to promote the campaign and was aired several times in the day by TF1, French Twitter users report.   The co-founder of Keplerk Adil Zakhar hopes to expand the project to more than 6,000 shops by the end of February.

The tobacco federation of France now has the license and permission to trade Bitcoin in the tobacco shops. The license was given to the federation by the French Prudential Supervision and Resolution Authority which is basically a branch of the Central Bank of France, but the central bank denied giving a green light for the licenses. The French stock market regulator also issued a statement related to the risks of dealing with cryptocurrencies stating that the Keplerk wallet provider was not licensed by French authorities. Keplerk decided to make their Bitcoin services available in January despite the rocky regulatory environment in France. About two months later, the company pulled their in-store devices saying they are a victim of their own success.

TF1 the best TV network in France has an average market share of 24% from the French tv market, and its owner is Bouygues, one of the biggest business groups with telecoms and construction arms which are the best in the market. The French company has previously made another video ad, which presents a man buying Bitcoin in French tobacco using Keplerk QR code-powered service.

In the meantime, across the border in Switzerland, the best newspaper Handelszeitung published a page-long guide to crypto with the title “Crypto for Dummies.’’ The author also made a remarkable call to action for the mainstream crypto media by saying:

 “Discover for yourself that cryptocurrency is not just a speculative phenomenon, but also an amazing piece of technology that lets you gain and control assets and money on your phone – without relying on banks or other companies.”