Electroneum (ETN) Is Targeting Turkey With A New Initiative

Electroneum (ETN) is an altcoin ranking at the 97th position in the coin market charts. As the altcoin news today show, the project managed to target the crypto-hungry country of Turkey. Aside from barely a crypto project, Electroneum has a lot to prove.

The startup has been known as one that enables users to “mine” cryptocurrency on their smartphones. The recent news show that ETN is launching new services in Turkey – a country known for its inflation. However, Turkey is also known as the country that is leading the market when it comes to crypto adoption worldwide, with 20% of the population claiming to own cryptocurrencies.

The UK-based platform has inked deals with all three of the country’s telecom operators, potentially enabling users to pay for airtime with its cryptocurrency. The CEO of Electroneum (ETN), Richard Ells, recently said:

“The whole concept of the airtime thing was to give people an understanding that cryptocurrency has value. In Turkey, you have 20 percent ownership of crypto, but that’s still the richest 20 percent,” he said. “It isn’t the poorest people who are using cryptocurrency.”

The service by Electroneum (ETN) launched in Turkey last month and is available in South Africa and Brazil. Ells recently said that ETN is using the mobile top ups to combat the negative attitude that prevails to cryptocurrencies.

According to the research by Ells in the crypto news, there are over 25 million unbanked people in Turkey which makes it a fertile territory for its top up service. In the next few weeks, Electroneum (ETN) also plans to launch a new platform that will allow users to learn, share and monetize their digital skills using ETN as a payment – with zero fees attached.

Named “AnyTasks” – this new platform will allow for payment by traditional methods such as credit cards. Ells noted that “then the remittance takes place in ETN, so the person can be unbanked yet still able to sell their digital skills.” He also said that Turkey’s 3.6 million refugees could also benefit from the new platform which is cost-free to people in all developing countries.

“There’s a great need for something of value that’s easily transferable, and easy to store and carry, especially for refugees,” he added. “It’s a really interesting place for us to be.”