The number one online retail store based in Switzerland, The Digitec Galaxus Group made an official announcement today that we are reading more about in our cryptocurrency news, that the platform will start accepting crypto payments. Bitcoin will be one of the options but so will a couple of other cryptocurrencies including Bitcoin cash, Litecoin, and Ether.
All of the customers can read the announcement and read more information about the decision. All of the payments that will be exceeding 200 francs will be processed through a third-party service-Coinfy which is a Denmark-based startup. The Denmark service will convert the crypto payments to fiat in real-time so this way the customers will be protected from the crypto’s volatility. The retail giant will not hold their own cryptocurrency but will make possible for customers to spend them with ease.
The chief innovation officer at the Digitec Galaxus Group stated:
“By using Coinify, we are not running into the knife. It is still not clear to me how blockchain is any better than other database technologies. The transactions are so far more expensive and slower than a normal payment method. Decentralization brings only cumbersome improvements. None of the blockchains scale enough. But maybe I have not invested enough time and therefore understand too little how the blockchain ecosystem works.”
Herren said that the decision comes after the prolonged bearish correction on the market where most of the crypto assets lost nearly a third of their value. Despite the fact that investors didn’t really get scared of the decline in prices, institutional adoption is still uncertain regarding making more profits.
For example, back in 2018 in June, the Expedia hotel booking platform deleted Bitcoin out of their options and in the same year couple of months back, Reddit also stopped accepting cryptocurrency for its gold membership plans. Years back, Bitcoin became popular because of its attractiveness as a cheaper alternative for expensive payment processors. But as the technology got more popular, the network was unable to handle a higher number of transactions such as Visa or MasterCard and that’s why retailers didn’t choose crypto for making transactions.
The Swiss retail giant brings bitcoin back into the retail game. However, traders who are into crypto or those who just hold on to it for better days can now use their coins to purchase something from the retail platform.
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