The FTX will giveaway free BTC during the Super Bowl ads and the Sam Bankman Fried noted that they will give the coins to fans as part of their advertising campaign as we can see further in our latest Bitcoin news today.
The campaign is a part of an effort by FTX to gain a huge brand presence in the more mainstream audience of sports fans considering that the Super Bowl is the most-watched sports event in the US. Sam Bankman Fried is an expert in aggressive marketing tactics and the campaign is no exception so it will not be just a typical giveaway but it will rely on luck and timing. No one knows how much money will be involved in the giveaway and therein lies the creative part of the campaign with the exchange explained that the number of BTC to be given away will depend on the time that the AD appears on the TV screen during the Super Bowl.
“We’re making our Big Game debut and giving away the time our ad runs in bitcoin … For example, if it runs at 9:02 EST, we’d give away 9.02 BTC.”
A total of 4 winners will be chosen and the campaign is available for the US residents who followed the official FTX account and retweeted the FTX tweet that alluded to the event between the time it airs. FTX grew at a swift pace and gained popularity among crypto enthusiasts and the winning recipe is based on a combination of product diversification and good technology. FTX was the first exchange to buy an ad for the Super Bowl and the CEO of the exchange may be even paid about $6.5 million. Crypto.com also joined the race by buying the ad space bolstering the presence on the US market.
FTX gained a huge presence in the NBA and the US professional basketball league after purchasing the naming rights to the former American Airline Sarena renaming it to FTX Arena. And now, FTX will giveaway free BTC. The exchange also has a branch in the MLB professional baseball league and the lead Brett Harrison noted:
“We’re being told that the amount of exposure we’re getting through the umpires is unprecedented. We’re sort of past our initial branding-only deals … whether that is a direct path to revenue or some creative revenue sharing we have to see unique ideas and unique creative. People need to realize we are a technology vendor, a payments vendor.”
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