Madonna, or one of the greatest pop divas of all time, has been always known for pushing boundaries when it comes to her lyrical content – as well as exploring different styles when it comes to her music.
But right now, Madonna is now pushing boundaries when it comes to philanthropy. Since the pop diva is not so much active in music anymore, her plans to mark her 60th birthday (on 16th August) go in line with a new initiative launched by Ripple.
The month-long initiative will help both Madonna and the crypto company to raise funds aimed at assisting orphans in Malawi. The name of the charity project is Raising Malawi, founded by the Queen of Pop (as Madonna is called).
What’s most interesting is the fact that Madonna is this year partnering with Ripple. During the fundraising period (30 July – 31 August), Ripple will match all the public donations that will be made in support of Madonna’s cause.
Partner with us to sponsor children thru @raisingmalawi and help transform their futures. https://t.co/3oDK7HI4fZ
— Ripple (@Ripple) July 30, 2018
As Madonna stated, the donations will benefit the work of her nonprofit at the Home of Hope orphanage in Malawi. Right now, there are more than $28,783 raised for the charity via Madonna’s official Facebook page.
Ripple’s senior vice president of business operations, Eric van Miltenburg, also made a statement about the initiative:
“We’re honored to be a part of Raising Malawi’s amazing work with some of the world’s most underserved children.”
As Mitenburg said, Ripple was introduced to the project by its investors at Sound ventures, which is a tech investment fund founded by the Hollywood actor Ashton Kutcher and Guy Oseary six years ago.
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