One of the most popular gaming companies – Atari – has just announced that it is investing in cryptocurrencies. The company behind some legendary games such as Tetris and Pac MAn, has seen its share price go up over the past couple of days, according to Bloomberg.
The company even issued a press release saying that they are creating their own digital currency named the Atari Token which will be used in their blockchain-based digital entertainment platform created by Infinity Networks which is a daughter company of Atari (bought at a 17.5% stake).
The company has also partnered with Pariplay Ltd. which is an online casino-gaming company. The casino sites will offer Atari games where players can gamble with cryptocurrencies just like Atari’s second projected cryptocurrency which is the Pong Token – dedicated to crypto casinos.
It seems like Atari has big plans for the future adopting the blockchain technology. As the CEO of Atari Frederic Chesnais said in the press release:
“Blockchains technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions […] Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”
In the end, Atari is just one in the line of companies that had nothing with the crypto world – but adopted it and saw big profits in aligning themselves with the blockchain technology (even if it’s the name alone).
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