UK Public Transport Provider To Introduce Tokenized Reward System

Go-Ahead Group PLC is one of the largest public transport providers in the UK and has partnered with the blockchain startup DOVU in order to introduce a tokenized rewards system for all of the rail users which we are reading more about in the crypto news below.

Go-Ahead is listed as a 101^st largest company between all of the 350 listed on the London Stock Exchange and provides more than one billion rail and bus journeys in the UK annually. It is also one of the largest bus service operators in London account for about 30 percent of all the train passenger journeys.
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On the other hand, DOVU is a blockchain-based rewards platform that uses the ERC-20 token which will help reward the members after they share their travel data. DOVU’s co-founder Krasina Mileva has proposed this system with hopes to provide Go-Ahead with ‘’actionable data that can boost efficiencies and improve services.’’

With the data sharing, the platform will be used to reward the passengers with tokens. This is a part of the Go-Ahead accelerator scheme- The Billion Journey Project that mostly focuses on figuring out an innovative proof-of-concept, scalable solutions for the transport industry.

DOVU has partnered before with one of the world’s largest automobile producer BMW for the same kind of tokenized rewards system that will stimulate the drivers to track how much miles they passed on their leased vehicles.

As a similar example, the German railway operator Deutsche Bahn AG has also partnered with a blockchain-based platform in order to find a solution for a tokenized reward ecosystem. The railway giant aims to cut operational costs and help to interact with other travel industry members.