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Gemini Europe is planning an expansion on the European continent and is playing the cards right lately. In the new move, the United Kingdom and EU affiliate of the Winklevoss twins’ US based crypto exchange Gemini appointed a new chief compliance and money laundering reporting officer.

This is part of the expansion of the firm into the transatlantic market. The new appointee called Blair Halliday will oversee Gemini Europe and its compliance program in the region. A press release published on January 28 showed that he will be based in London and will report directly to the managing director at the exchange of UK and Europe, the former executive at Sterling Bank Julian Sawyer.

As the new Gemini Europe chief compliance officer, Halliday will control the operations of the exchange in Europe. His experience as a compliance officer for the crypto finance firm Circle across the Europe, the Middle East and Africa region showed that he successfully directed the firm’s global anti-money laundering compliance program.

Before this role, he was the executive director of financial crime and compliance at the UK fintech firm CashFlows and a CCO at the New York Stock Exchange owner International Currency Exchange.

The cryptocurrency news also show that Halliday worked at the Royal Bank of Scotland for 14 years in many different roles focused on tackling financial crime. This is why the Winklevoss twins decided to approach him as an expert in compliance.

For those of you who did not follow the altcoin news, the Winklevoss twins released the “Crypto Needs Rules” ad campaign in 2019 which made a very strong bid to remold cryptocurrency’s image with an emphasis on robust regulation and compliance-driven practices.

“The concept of thoughtful regulation itself was first developed out of the lessons learned in these [E.U. and U.K.] markets over centuries. Our ethos — to ask permission, not forgiveness — was a first in the crypto industry and both honors and continues to build on Europe and the UK’s tradition of thoughtful regulation,” Cameron Winklevoss said in a blog post in December 2019.

At the time, one senior Gemini executive also noted that the firm believes crypto investors “deserve the exact same protections” and standards as people in traditional markets.